Tata Motors to launch Tata Manza on October 14

Tata Motors Ltd, the maker of the world's cheapest car, `the Nano,' is all set to launch the cheapest luxury car - the Tata Manza. A re-designed version of the company's Indica Vista, it will be launched on 14 October, just ahead of the Diwali buying season.

The Manza carries a more honest price tag of Rs5.5 lakh to Rs7.5 lakh, depending on the model and trimmings. In order to ensure an exciting launch, the company has initiated a contest, which would give the participants an opportunity to own a Manza for a day - not self-driven, of course, but with a company provided 'chauffeur'. Lesser winners will be given gift vouchers.

Massive promotion operation for Tata Manza has been launched and in this series the company has launched a tease website where once can get a chance to drive full day, the new Tata Manza after winning it.

Tata motors have launched the Manza car against Mahindra's Logan and Maruti's Swift Dzire.