Social networking sites is new hotspot to promote Bollywood films

The social networks like Facebook and Twitter have become a promotional tool for films, are the most happening places these days and the stars in the Hindi film industry have started using them.

So we have Aamir Khan chatting live on Facebook with his fans about his film '3 Idiots' and Amitabh Bachchan playing card games to promote his film 'Teen Patti'.

The site allows six players to play Teen Patti live simultaneously with Bachchan on a virtual table while sitting anywhere in the country.

Other sites like Bigadda and Zapak are also making a mark in marketing Bollywood movies.

Aamir was given the identity of the 'Pakka Idiot' on Facebook, where he could engage in live chats with almost half a million fans.

The promotional activities went on even after the film was released.

The biggest advantage which the social networks have over traditional media like print and television is that it provides a platform for the user to participate.

The youth network Bigadda, which handled the 360 degree promotion of 'Love Aaj Kal', enabled users to record love messages for the film's stars Deepika Padukone and Saif Ali Khan and also chat with them.

Social networks also allow one to record the feedback of users and find out exactly how much impact it has had on the consumers.